How to write the perfect approach email

Here's what you need to know if you're contacting someone out of the blue about a creative project or partnership.

No matter what kind of art you produce, you’ll definitely have to try and get someone interested in it at some point. This might mean getting in touch with a gallery owner if you’re a painter, a producer if you’re in the performing arts or film, or a publisher if you write books. And odds are, you’re going to do so via email. 

With that in mind, I caught up with Kathryn Burnett to talk about how to write (and how not to write) an approach email. Kathryn runs The Writing Room (an Auckland space for writers to work, hang out and connect with other writers) and has been a screenwriter for 25 years and a playwright and writing coach for eight years. Early in her career, she used to send approach emails and query letters. Now, she does less of that, but gets lots of approach emails herself. Here’s what she’s learned about contacting someone you’ve never met before and asking them for help.

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Sam Grover
About the Author
Sam Grover loves telling quirky stories about New Zealand’s community of artists and interviewing successful arts practitioners to gather insights about funding and commercialising their art.