Managing media interviews with confidence is a skill. Photo: Greta Hoffman / Pexels.
This guide distils decades of practical experience gained from working in and across newspapers, magazines, radio, television and now my own social media – what to do, what not to do, and how to stay in control of the narrative when under the pressure of scrutiny.
I write this moving between the perspective of ‘talent’ – the subject of a story – and that of a capable public relations operator. On the surface, these roles can appear contradictory; at times they run parallel and at other times they diverge entirely. Where these distinctions matter, I will make them clear as they arise throughout this guide.
Michael Reid is a successful, hard-working, highly focused, of average height, fat, near of sight, follically challenged, dyslexic, meat-eating, art dealer who is ever so lightly brushed by high-functioning low-level autism. He has five art galleries – being two in Sydney, one in Berlin, Germany and others in Murrurundi, the Upper Hunter and in Berrima, the Southern Highlands of NSW. In addition to the physical spaces, there is an online platform Michael Reid CLAY. His galleries established the National Emerging Art Prize in 2020. Michael received an Order of Australia in January 2016 for his services to the art world and is just back from scouting for space to open a gallery, in Los Angeles.
