The population of Gympie, Queensland, is approximately 20,000, but come August, the town triples in size. The Gympie Music Muster, alive and thriving in its forty-third year, welcomes tens of thousands from across the country in a celebration of country music.
It isn’t easy to imagine any other kind of event producing this much income for a regional town single-handedly. But it is because the muster’s priority on the local community has given it long-term sustainability and growth.
