Why the arts drives economic growth

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South by South West has the wisdom to recognise that it's not just technology that drives economic growth – the arts is having an escalating economic impact globally.

South by South West (‘SXSW’) is onto something. Every year, during the month of March, around 155,000 people flock to University town, Austin, Texas to mingle, show-off and party. What was once a small music festival has now turned into the next big thing, attracting high profile personalities from Lady Gaga to Mark Zuckerberg, bringing in around $218.2 million dollars per year. 

Tanya Hendy

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