How to play the numbers game

Quantifying your impact can boost your arts organisation but you need to know what you are doing.
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Arthur Buxton, Monet and Matisse Pie Chart Image: FastCo Design

Arts organisations measure a huge range of factors: economic impacts, educational outcomes, community engagement, mental health. Researchers report not only on how audience members feel about an arts experience, but also whether their general life satisfaction improves, if they feel less isolated or if they feel their town is a better place to live.

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