How to turn a chat into an opportunity

Conversation equals wealth if you know how to leverage casual encounters into marketing opportunities.
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Networking can be difficult for artists because many of us are introverted and we don’t really like promoting ourselves. We’re awkward at it. We don’t like being a tall poppy, we don’t blow our own horn, and we believe that our art should speak for itself. But the reality is – we’re fascinating and interesting, our art is special and what we do is unique. People are curious about us and our work.

Networking is your opportunity to share your passion and process as well as your challenges. Don’t think about networking as ‘sales’ or ‘advertising’. We’re not good at it. But what we are good at is having conversations about our process and our art.

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John Paul Fischbach
About the Author
John Paul Fischbach is the CEO, Founder & Chief Alchemist of the Auspicious Arts Incubator Australia’s only incubator specifically dedicated to helping independent artists and small – medium arts organisations get the confidence, marketing and business skills needed to thrive in the marketplace.