How to turn a chat into an opportunity

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Conversation equals wealth if you know how to leverage casual encounters into marketing opportunities.
People invest in people, people support people, people give money to people and the way that people meet people is through conversation. If you’re not having conversations about your work, people aren’t going to invest in you or your art.

Networking can be difficult for artists because many of us are introverted and we don’t really like promoting ourselves. We’re awkward at it. We don’t like being a tall poppy, we don’t blow our own horn, and we believe that our art should speak for itself. But the reality is – we’re fascinating and interesting, our art is special and what we do is unique. People are curious about us and our work.

John Paul Fischbach

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