Fix the most common arts marketing mistake Print Email Email to a friend Your email Your name Friend's email Friend's name Verification Please prove your humanity Go on prove it :) Close Related Articles Beef, coal, and hot tracks: Aus music exports earn $195 million each year Australian music is performing remarkably overseas, according to a new Australia Council report. How diverse viewpoints can help you understand and grow your audience Focusing on the fundamentals of audience development, PAC Australia's 33rd annual conference will present the world’s best practice in audience development, as well as a national snapshot of the sector’s collective endeavours at the Performing Arts Exchange. Why immersive works are immensely popular (locked) Immersion challenges theatrical conventions – and raises pertinent questions around consent, reciprocity, and play. What do you do with bad reviews? Celebrate them! Instead of ignoring their worst reviews on TripAdvisor, Mona plastered them on billboards in order to generate further interest in Hobart’s controversial private museum. (Premium content) Premium content Deborah Stone Wednesday 8 July, 2015 Try this simple exercise and you could turn around ineffective promotion of your next show, book or exhibition. This content is only available to members of ArtsHub Join Now for instant access! A subscription to ArtsHub will enable you to: Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly Keep up to date with the latest industry news Access thousands of members-only features, articles and guides Be in the know with upcoming events and exhibitions added daily Learn how and where to get grants, with the most extensive grant finder ... and much, much more. Join Now and join the Australian arts community today Image via pixabay Member login Email address Password Forgot password? About the author Deborah Stone is Editor of ArtsHub.