Fix the most common arts marketing mistake Print Email Email to a friend Your email Your name Friend's email Friend's name Verification Please prove your humanity Go on prove it :) Close Related Articles Livestreaming opera into the future Opera is not an art form that often makes it inside the primary school classroom. Livestreaming can reach students in areas of the country where touring is almost impossible. Feeling the impact of cultural tourism beyond the majors Artshub takes a look at how the rise of cultural tourism is trickling into regional Australia and towards bespoke individual offerings, with the revised thinking as "creative tourism". Changing the way we think about audio accessibility From audio dramas to documentary, a number of podcasts are breaking with convention when it comes to accessibility by offering captions, subtitles and transcripts as a way to enrich storytelling for diverse audiences. Ray Chen on breaking down the barriers to classical music (locked) Violin virtuoso Ray Chen discusses how social media provides audiences with wider access to classical music, and shares his advice for budding artists. (Premium content) Premium content Deborah Stone Wednesday 8 July, 2015 Try this simple exercise and you could turn around ineffective promotion of your next show, book or exhibition. This content is only available to members of ArtsHub Join Now for instant access! A subscription to ArtsHub will enable you to: Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly Keep up to date with the latest industry news Access thousands of members-only features, articles and guides Be in the know with upcoming events and exhibitions added daily Learn how and where to get grants, with the most extensive grant finder ... and much, much more. Join Now and join the Australian arts community today Image via pixabay Member login Email address Password Forgot password? About the author Deborah Stone is Editor of ArtsHub.