Fix the most common arts marketing mistake Print Email Email to a friend Your email Your name Friend's email Friend's name Verification Please prove your humanity Go on prove it :) Close Related Articles Roadmap leads museums and galleries away from colonialism The Australian Museums and Galleries Association’s new First Peoples roadmap provides clear direction on improving Indigenous engagement and employment. From Taiwan to Melbourne: First Nations exchanges that decentre the West How can we carry the past into the future? Collaborations between Yirramboi Festival and Pulima Art Festival offer a fresh take on land, body and Indigenous life today. Artback NT: Showcasing Northern Territory artists to global audiences From visual artists to musicians, theatre performers and dancers, Artback NT propels creatives onto the international stage while connecting remote communities to the national art sector. Why the arts sector must commit to real cultural change (locked) Are we really on the cusp of genuine transformation, or is this just more virtue signalling from a sector which makes an artform of good intentions? (Premium content) Premium content Deborah Stone Wednesday 8 July, 2015 Try this simple exercise and you could turn around ineffective promotion of your next show, book or exhibition. This content is only available to members of ArtsHub Join Now for instant access! A subscription to ArtsHub will enable you to: Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly Keep up to date with the latest industry news Access thousands of members-only features, articles and guides Be in the know with upcoming events and exhibitions added daily Learn how and where to get grants, with the most extensive grant finder ... and much, much more. Join Now and join the Australian arts community today Image via pixabay Member login Email address Password Forgot password? About the author Deborah Stone is Editor of ArtsHub.