Marketing Coordinator (Digital)

Are you the next up-and-coming arts marketing professional? We are seeking a dynamic, creative and digitally-savvy candidate to fill an exciting role.

The Marketing Coordinator supports the delivery of high-impact marketing campaigns that promote The Pavilion’s performances, programs, and brand. Reporting to the Marketing Manager, this role assists in the coordination of digital and print communications, social media content, advertising, and audience engagement initiatives.

Working collaboratively across departments, the Marketing Coordinator plays a hands-on role in building audience awareness, enhancing the customer experience, and increasing attendance. The position involves campaign coordination, digital advertising, data handling, website updates, copywriting, and working with designers and external providers to maintain brand consistency. 

This is a detail-oriented, creative and digitally-focused position suited to an early-career marketing professional with a passion for live performance and a desire to contribute to the success of a growing cultural venue.

Key Responsibilities

Campaign Delivery & Content Coordination

• Assist in the rollout of marketing campaigns for The Pavilion’s live performance seasons, hirer events, and civic programming.
• Coordinate the creation and delivery of social media content, e-newsletters, digital signage, and printed collateral.
• Liaise with design, photography, video, and print contractors to ensure campaigns meet deadlines and visual brand standards.
• Monitor campaign progress, collect assets, and ensure timely updates across digital platforms.

Audience Engagement & Digital Marketing

• Schedule and publish social media content across channels (Facebook, Instagram, LinkedIn), maintaining tone and visual consistency.

• Create and manage various digital marketing campaigns and budgets across digital platforms include Meta, Google and Spotify.
• Update the venue website using the content management system, working closely with our external web agency to implement best SEO/UX practices.
• Support audience development initiatives such as surveys, competitions, and local outreach campaigns.
• Assist with data capture and list segmentation to support personalised customer communications and campaign reporting – particularly across GA4, Social Media and CRM channels.

Administration & Brand Support

• Maintain campaign calendars, task lists, and asset libraries to ensure smooth delivery of seasonal activity.
• Assist in ensuring marketing practices comply with branding guidelines, privacy legislation, and relevant industry codes (e.g. LPA Ticketing Code).
• Contribute to post-campaign reports and marketing data summaries, including engagement and sales insights.
• Support the Marketing Manager in sponsorship, philanthropy, or promotional initiatives when required.

Essential Skills

• Foundational Marketing Experience – Minimum 2 years’ experience in a marketing, communications, or related role, ideally in the arts, events, or cultural sector.
• Content Creation & Coordination – Proven ability to coordinate social media, email campaigns, and marketing materials to support campaign objectives.
• Digital Advertising – Proven ability to run and maintain digital campaigns across various platforms including Google SEO/SEM, Meta platforms (Facebook, Instagram & Linkedin), and email marketing.
• Strong Written & Visual Communication – Excellent grammar, copywriting skills, and attention to detail across digital and print formats.
• Teamwork & Initiative – Demonstrated ability to work collaboratively in a fast-paced environment.
• Tertiary qualifications – in Marketing, Communications, Arts Management, or a related field (or equivalent industry experience)

Desirable Skills

• Knowledge in Google Adwords/Tag Manager and GA4 Reporting.
• Familiarity with CRM, ticketing systems, or data segmentation practices.
• Experience in creating tailored email marketing campaigns with defined customer journeys.
• Passion for live performance, arts marketing, or working in a civic cultural venue.
• Passion for live performance, arts marketing, or working in a civic cultural venue.

More information

For more information, download the full job description here. All enquiries, please send to: recruitment@thepavilionarts.au 

How to Apply

To apply, please supply a current resume or CV and a one-page cover letter that addresses the role requirements, as well as your skills and attributes that make you a strong fit for the position. In addition, we encourage you to highlight notable achievements from similar roles.