Director of Marketing & Communications, Musica Viva Australia

Lead the national brand of one of Australia’s most iconic arts organisations. Shape audiences and amplify the power of music at Musica Viva Australia

Director of Marketing & Communications, Musica Viva Australia

For 80 years, Musica Viva Australia (MVA) has brought extraordinary live music to concert halls, classrooms, and communities across Australia — from major cities to the most remote regions. As one of the world’s leading presenters of chamber music, we’re entering an exciting new chapter and are looking for a bold, strategic marketing leader to help tell our story.

The Opportunity

Reporting directly to the CEO and part of the senior leadership team, this is a rare opportunity to own and evolve the national brand of one of Australia’s most significant cultural institutions.

You’ll lead marketing, communications, audience growth, and revenue strategy across three dynamic program areas:

• Concerts

• Education

• Emerging Artists

Your work will directly shape how audiences discover, experience, and fall in love with live music.

What You’ll Lead

This is a hands‑on, high‑impact role where strategy meets execution. You will:

• Drive an integrated marketing and communications strategy that grows audiences, income, and impact

• Champion MVA’s brand, voice, and reputation nationally

• Lead data‑driven campaigns across digital, content, CRM, and program marketing

• Oversee CRM, digital platforms, audience insights, and AI‑enabled marketing operations

• Lead and inspire a talented, high‑performing team

• Partner closely with Artistic Director Paul Kildea and senior leaders across the organisation.

About You

You’re a creative thinker with commercial instinct and a love of storytelling. You bring:

• Senior leadership experience in marketing and communications (arts, education, or cultural sectors highly regarded)

• A proven ability to grow audiences and revenue through integrated, insight‑led campaigns

• Strong CRM and lifecycle marketing expertise (Tessitura or similar platforms)

• Confidence leading digital and AI‑enabled transformation

• A collaborative, values‑driven leadership style that brings people along

Why Join Musica Viva Australia?

• Hybrid, flexible working from Sydney or Melbourne

• A purpose‑driven mission — connecting all Australians to the power of live music

• A genuinely family‑friendly culture with real flexibility

• Opportunities to partner with Australia’s leading arts organisations, schools, and government stakeholders

Role Details

• Location: Sydney or Melbourne (hybrid)

• Employment: Full‑time, permanent

• Salary: Competitive, commensurate with experience

Want to Know More?

For an informal chat about the role and MVA please contact Anne Frankenberg, by email: [email protected] or Jennifer McCleary, People & Culture Manager, by email: [email protected]

For more information and how to apply, please request a candidate pack from [email protected] or [email protected] and visit our website https://musicaviva.com.au/our-story/work-for-us/

Applications close: midnight, Sunday 10 May

First and second round interviews: late May

MVA is committed to equity and inclusion and warmly welcomes applications from First Nations people, people with disability, and people from diverse cultural and regional backgrounds.

If at any stage of the recruitment process, you require any accommodation due to a disability please let us know