Digital Marketing Coordinator

Join the awesome team at AANT Centre and drive the creative storytelling of Darwin’s premier live entertainment venue across all digital channels!

Primary Objectives 

The Digital Marketing Coordinator will operate within the Marketing Team and is responsible for curating and creating written and visual content, and digital assets in support of AANT Centre’s overall marketing strategies to build and engage new audiences, drive visitation, and increase brand awareness. Success in this role is defined by the ability to maintain – while also adding to – the creative vision and direction of AANT Centre’s brand within each project contribution.  

The Digital Marketing Coordinator reports to the Head of Marketing & Communications and works closely with the Senior Marketing Coordinator and Graphic Design & Marketing Coordinator, as well as Hirers/Promoters/Artists/Agents. 

Summary 

AANT Centre is a Not-for-Profit Company Limited by Guarantee. Located in Darwin, it is known as Darwin’s premier live entertainment venue. Performances range from local school and small productions to international touring entertainment performances. 

AANT Centre also manages the George Brown Darwin Botanical Gardens Amphitheatre on behalf of the City of Darwin. This involves liaising with promoters, stakeholders and safely delivering performances at the venue. 

Key Accountabilities of the Role 

Create Innovative and Engaging Content  

• Curate and deliver content (videos/reels, imagery, written copy) with marketing goals in mind (awareness, engagement, conversion). 

• With the Graphic Design & Marketing Coordinator create strong, consistent and engaging digital content across all platforms and channels. 

• Brainstorm social media content to be part of a content publishing strategy and help determine best method of execution – still photography, video, animation etc. 

• Manage the social media content schedule. 

• Produce organic content and paid media assets, directly uploading and building digital ads in applicable platforms. 

• Monitor and track engagement, measure web traffic. 

• Conduct keyword research and use SEO guidelines to optimise content. 

• Update website as needed. 

• Write and publish various types of news pieces for the website.  

• Produce copy for EDMs and manage EDM builds and lists. 

• Reflect and enhance AANT Centre’s brand and voice in all deliverables across all channels. 

• Work with external photographers and videographers. 

• Oversee AANT Centre’s photo and video file storage. 

• Bring fresh, executable ideas and approaches to design, digital content and other marketing applications each day. 

• Plan, assist and attend trade and consumer expos as required.   

Coordinate and Execute Plans  

• Collaborate and coordinate activities within the team to ensure activities drive sales and marketing results. 

• Consistently deliver multiple visual and written content projects simultaneously 

• Demonstrate a consistent high level of initiative with a keen eye on timelines.  

Essential Criteria  

• More than two years of consistent success in digital marketing and marketing content creation 

• Experience with digital tools, including, but not limited to: Adobe Creative Suite (Photoshop, Premiere Pro, InDesign, Illustrator), HTML, Content Management Systems (e.g. WordPress) 

• Experience developing successful, engaging content across all social media platforms – uploading and building ads in those systems (be prepared to show us work you’ve done) 

• Base-level knowledge of Google Adwords, Google Tag Manager, and Google Analytics. 

• Familiarity with SEO 

• An understanding of email marketing, CRM and CMS systems 

• Excellent writing and editing skills in English 

• High level attention to detail 

• Creativity and initiative 

• Proven project management skills demonstrating ability to manage many different projects, deliverables and timelines.  

Advantageous Criteria  

• Experience working within, and an in-depth knowledge and understanding of the arts, events and entertainment industry. 

• Digital photography or video hobbyist with adept eye for photos/videos.