When Chinese‑Canadian influencer Lil Tay marked her eighteenth birthday last week by launching an OnlyFans account, the internet noticed. Within three hours, she announced on Instagram that she had already earned more than US$1 million and claimed she had been ‘broke’ and needed money.
The claim has meant a lot of hype, not only for Lil Tay, but for the OnlyFans platform. For many artists, OnlyFans has become their central hub for producing content online. But can OnlyFans be a sustainable revenue stream for Australian artists? The answer lies somewhere between hype and harsh reality.
