How social media is changing the way we experience art

From watching the Arc de Triomphe get wrapped up on Snapchat, to learning art history on TikTok - social media has changed the way we experience art. But is it genuine?
L'Arc de Triomphe, Wrapped. Image Shutterstock.

Sixty years ago, world-renowned artists Christo and Jeanne-Claude, best known for covering famous buildings around the world, envisioned wrapping Paris’s monumental Arc de Triomphe.

From influencing creation, curation and perception, there’s no denying social media is changing the way we experience art. It’s an effective tool for generating excitement and keeping audiences engaged. But is it standing in the way of a genuine appreciation of art?

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Giselle Bueti has written for publications such as The Advertiser, The Adelaide Review, RIP IT UP, BMA magazine and Yewth Mag. Previously, Giselle worked as Arts Editor for The AU Review and Content Growth Editor at ArtsHub. She is based in Melbourne, Victoria.