Audiences in lockdown, unable to attend live events, were hungry for online experiences in 2020.
In response, arts organisations across the country – keen to maintain audience engagement even in isolation – pumped out a veritable flood of online work, including archival footage and bespoke content. Many such events were free.
Eight months into 2021, it’s clear that we’ll be operating in the digital sphere for some time to come, whether as an adjunct to live events or as a custom-made and broadly accessible program. Consequently, the need to generate income from online events and projects has become increasingly important for arts organisations large and small.