When design innovation takes a dark turn

At the 2018 Creative Summit, neuroscientist, engineer and human-centred designer Melis Senova explained why it’s important to be a conscious creator.
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Photo by Nadine Shaabana. Unsplash.

Human-centred design starts and ends with the people who use the object or product being made. It is defined as a creative approach to problem-solving that designs on the user’s needs and requirements in mind.

A keynote speaker at the 2018 Creative Summit, neuroscientist, engineer and human-centred designer Melis Senova explains this as: ‘The importance of caring about who you are ultimately creating for. Thinking of their needs right up front in the creation process.’

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