Photo by Nadine Shaabana. Unsplash.
Human-centred design starts and ends with the people who use the object or product being made. It is defined as a creative approach to problem-solving that designs on the user’s needs and requirements in mind.
A keynote speaker at the 2018 Creative Summit, neuroscientist, engineer and human-centred designer Melis Senova explains this as: ‘The importance of caring about who you are ultimately creating for. Thinking of their needs right up front in the creation process.’