Don’t love me, Tinder, just come to my show

Artists and performers are using guerrilla marketing tactics to find audiences among those searching for love on online dating platforms like Tinder.
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Comedian Marcus Ryan in Love Me Tinder 2: The Untold Stories. Image: www.comedyfestival.com.au

With the Melbourne Comedy Festival in full swing, single​s swiping on the dating app Tinder may have had offers more designed to make them laugh than to flirt. Dating apps like Tinder and OKCupid and even classified sales sites like Gumtree are increasingly used by artists seeking a way to differentiate themselves in a crowded market and break down the barriers between the amateur and the professional artist.

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