How to price your visual art

Pricing visual art can seem like plucking a number out of the air, but the reality is much more complicated.
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For an emerging artist, selling your work can be a daunting experience. When just starting out, it is often up to artists themselves to put a price tag on their own work, which means having a deep understanding of your market and the art market as a whole.

There are two schools of thought when it comes to pricing art: cost-based or market-led.

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Emma Clark Gratton
About the Author
Emma Clark Gratton is an ArtsHub staff writer.