3 steps for procrastination busting

Starting a business – even a creative one – is hard. But sometimes the hardest part is getting started.

Procrastination can be one of the biggest challenges when it comes to turning your great idea into reality, according to Marketer and Brand Strategist, Chris Hewson.

One of the experienced facilitators of Acknowledge Creativity’s Diploma of Creative Enterprise – a course designed specifically to help creatives develop their business ideas and take them to market – Hewson has seen procrastination time and again. He’s also helped students break this particularly irksome habit.

‘Procrastination is a big deal for some individuals who are thinking of starting out on their own,’ he said.

‘Many people get stuck thinking about what their business might be like. Or, they remain too involved in their ongoing form of employment, which, while it pays their bills, means they remain tied to a form of employment that ultimately takes precious time away from working on their business idea.’

So how do you get un-stuck? Here’s Hewson’s advice.

Find clarity

Sometimes the best way to move forward is to step back.

‘We advise students to not place too much pressure on certain parts of the business that they are struggling with. Sometimes stepping away for a few days can provide stronger clarity,’ said Hewson.

He also recommends talking to other entrepreneurs, people ‘who can provide you with valuable insights and recommendations on what you could do to improve your situation’.

Get to know your customer or audience

‘Besides needing a great idea, the best way to start is to establish some form of business plan and strategic plan that itemises what needs to be done in order to make the business happen,’ Hewson said.

Once you have an itemised plan, you need to research your potential customer base or intended audience to make sure everything goes to plan when you do finally launch and take your business to market.

‘You need to ensure that there is a definite customer who will be interested in your business. A sound knowledge of customer personas and user experience design can assist you in this process.’


While it can be hard to find others who are also going through the same early stages of business development, it’s worth the extra effort. Working alongside one other develops determination, feedback, and maybe even a little competition to build your momentum.

It’s a proven method and one that’s built into the structure at Acknowledge Creativity, where students come together to collaborate with each other while being guided by mentors who facilitate the class. 

Acknowledge Creativity’s Diploma of Creative Enterprise offers flexibility with morning or evening streams, and a three month accelerator course or the full diploma.

 Contact Acknowledge Creativity about a free consultation to plan for your business on 1300 858 180 or hello@ae.edu.au

Staff writer
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