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How customer profiling can help you reach your audience
Customer profiling can help organisations and individuals develop a marketing strategy that works. Here's how.
From major to minor: the new resource exchange
From providing temporary office space to enabling new performance contexts, the resources of a major can be a godsend for…
People's choice: Fifty years of folk
With the 50th National Folk Festival this year, we look at the appeal of a genre that eschews fashion for…
10 ways play can help you work
Play isn't just for the kids. Knowing - or remembering - how to play can spark creativity and improve our…
The new tertiary wars
A highly competitive job market pushes art graduates to test the credibility of both TAFE and university sectors.
Diversity and decolonisation: making the invisible visible
How do populations that have been historically subjected to the forces of imperialism not only prosper within the arts, but…
How to be a socially engaged artist
The path to making socially engaged art is paved with questions that a creative practitioner must ask themselves.
Theatre expertise helps court mediation
Theatre practitioners are experts in hearing and telling stories and that's exactly what courts need in mediation proceedings.
How to make your office a co-working hub
Sharing office space with independent creatives or other businesses can be productive, stimulating and economical.
Nine ways to grab attention from a digital audience
Mobilising and building audiences through digital marketing requires artists to reframe their stories for maximum engagement.
