According to new research from Music Victoria, 78% of young Victorians said their first live music experience shapes their overall passion for music.
For those whose first taste was seeing Taylor Swift in Melbourne on the weekend (along with about 288,000 other people), expectations may need to be tempered for future gigs. But live music advocates will be hoping that a taste will have been whetted for the magic of music experienced in a crowd, especially in the crucial under-18 demographic, where the habit is somewhat endangered.
