Understanding pandemic audiences: latest data

Co-presented with Creative Victoria, the Recovery Roadmap Webinars explore some of the most urgent topics facing arts organisations today.
Patternmakers’ Tandi Palmer Williams

Recent research shows that the risk of future lockdowns and cancellations continues to inhibit audience attendance rates across Australia. Despite this, audiences remain committed to engaging with art and culture and are confident the vaccination roll-out will be successful in helping things return.

‘Whilst there is much uncertainty and things seem to change day by day, there is actually a lot we do know about audiences,’ said Tandi Palmer Williams, the driving force behind research agency and thought-leaders, Patternmakers.

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Giselle Bueti has written for publications such as The Advertiser, The Adelaide Review, RIP IT UP, BMA magazine and Yewth Mag. Previously, Giselle worked as Arts Editor for The AU Review and Content Growth Editor at ArtsHub. She is based in Melbourne, Victoria.