The streaming platform Twitch is reportedly looking to change the way it splits creator-earned revenue, with plans for the company to take a larger cut of the profits. Under a new scheme, Twitch would reportedly take 50% of all creator’s earnings in an effort to boost company profits – despite Amazon being worth around AU $2.2 trillion dollars, as of 2022.
The Bloomberg report claims the new focus for Twitch is solely on profit making, with creators encouraged to earn more for the company coffers. As part of this plan, there would allegedly be more incentives to include ads in streams, and a new tier system that works different to the current partnership-based model. Winter (Southern Hemisphere) was identified as a likely implementation period – although nothing has been confirmed by Twitch yet.
