You see the perfect job advertised and you want to do all you can to give yourself a good chance of getting it. You slave over your CV, your response to selection criteria and your cover letter, but know they are likely to end up just another application in the huge pile on the employer’s desk. How can you set yourself apart? Should you call the company you’re applying to before you submit the application?
It makes sense: if you call, they will remember you when they receive your application. But you want to be careful not to annoy them and demand time from a prospective employer’s busy schedule. The difficult thing is that there is no definitive answer; it depends on the employer. Some employers appreciate the personal touch, while others are annoyed.