Proving the worth – Adelaide Festival Centre generated $164 million for SA

The Adelaide Festival Centre is proving the value of the arts through delivering quality programming and making a significant dollar impact.
'Mary Poppins', one of the highest attended productions in Adelaide Festival Centre's 50-year history. A large group of lavishly dressed performers on stage, standing in a 'V' formation. The lights are blue/purple.

In 2023 the Adelaide Festival Centre celebrated its 50th anniversary, but longevity is not it’s only achievement. The Centre welcomed over one million attendees last year and generated more than $164 million for South Australia.

To put this number into perspective, major and regional events in South Australia generates over $392 million in tourism expenditure collectively each year, meaning the Adelaide Festival Centre is responsible for an impressive 41.8% chunk of that economic value.

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Celina Lei is ArtsHub's Content Manager. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. She took part in drafting NAVA’s revised Code of Practice - Art Fairs and was the project manager of ArtsHub’s diverse writers initiative, Amplify Collective. Celina is based in Naarm/Melbourne. Instagram @lleizy_