ACMI renews digital promise in virtual launch

Is the Australian Centre of the Moving Image a place? A Zone? A Cultural Accumulation Machine to defy COVID-19? First hints are released in a digital launch of the online component.

From day one, the imagineers behind the Australian Centre for the Moving Image (ACMI) recognised the meta-ness of the proposition. A digital museum of the media is itself a piece of digital media, so why do we have to go to a physical place to view it?

Twenty years later, the permanent exhibitions were dated, the inherent coolness of the design was simply glum, and the design was not really fit for purpose. It was time for a rebuild, and the Victorian State Government coughed up around $40m to entice visitors and proclaim the specific cultural swagger of Melbourne.

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.