Participants in the 2014 Fringe Parade: image by Bill Doyle via www.flickr.com
Approximately 447,000 tickets were sold across the 2014 Adelaide Fringe’s four-week program, generating an estimated revenue of $12.8 million (final figures are still being collated). Patrons also flocked to the Fringe’s program of free events, such as the festival’s opening night parade which attracted an estimated audience of 30,000.