It started with a T-shirt…

Advice for the arts from top corporate brands Mercedes-Benz, Uber Eats, Four Pillars Gin and Culture Amp on embracing the unexpected to create a community.
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Mercedes-Benz Vans and Uber Eats are names our sector is perhaps only used to seeing at the sponsor’s table. And yet at a Vivid Ideas panel this week, these big end of town companies were leading the conversation, along with Four Pillars Gin and Culture Amp, on how to disrupt conventions to find the ‘passion point’ for new audiences.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina