Writing an ad for an existing job vacancy is a strange mix of information writing and copywriting. When it’s done with too much information it sounds dull, like the type of job no-one would go for, but if it has too much copywriting then the ‘sell’ of the job confuses and sometimes even deceives potential applicants. Recently we advertised a couple of roles at ArtsHub and it’s made me think about how to write a job application that is clear yet still inspires good applicants.
Here’s our top tips for writing a job ad:
