9 tips for writing the perfect job ad

Writing an arts job ad doesn’t have to be a headache. As both a recent applicant and advertiser of jobs, George Dunford has a few tips on writing job ads that stand out.

Writing an ad for an existing job vacancy is a strange mix of information writing and copywriting. When it’s done with too much information it sounds dull, like the type of job no-one would go for, but if it has too much copywriting then the ‘sell’ of the job confuses and sometimes even deceives potential applicants. Recently we advertised a couple of roles at ArtsHub and it’s made me think about how to write a job application that is clear yet still inspires good applicants.

Here’s our top tips for writing a job ad:

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George Dunford is Director of Content at ArtsHub and Screenhub. He has written for Meanjin, The Big Issue, Lonely Planet, The Good Food Guide and others. He has worked in digital leadership roles in the cultural sector for more than 10 years including at the National Library of Australia, National Museum of Australia and the Wheeler Centre. You can follow him on Twitter: @Hack_packer