Should you discount tickets to fill empty seats?

(Premium content) Premium content
Richard Bates

Discounting fills houses but it can come at a price in future sales and audience perceptions.

This content is only available to members of ArtsHub

Join Now for instant access!

A subscription to ArtsHub will enable you to:
  • Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly
  • Keep up to date with the latest industry news
  • Access thousands of members-only features, articles and guides
  • Be in the know with upcoming events and exhibitions added daily
  • Learn how and where to get grants, with the most extensive grant finder

... and much, much more.

Join Now and join the Australian arts community today

 The Broadway same day half-price tkts booth is an international institution but ​discounting is risky for producers. Image: adventuresinculture

About the author

Richard Bates is head of support for arts marketing company Spektrix.