How big data targets new audiences

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Alison Croggon

Data – what it is, and how to use it – was the buzzword du jour at this year’s PAC conference.

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Data can help to identify your audience but, just as importantly, it can help to find audiences that have been overlooked, delegates were told at this year's Performing Arts Connections (PAC) conference in Caloundra on the Sunshine Coast.

About the author

Alison Croggon is an award-winning novelist, poet, theatre writer and critic. She has 30 years experience reviewing performance for outlets such as The Australian, the ABC and The Monthly and generated an international reputation as a performance critic with her influential blog Theatre Notes. In 2009 she was the first online critic to win the prestigious Geraldine Pascall Critic of the Year Award.
Twitter: @alisoncroggon