Marketing Officer – Digital Lead

If you love bringing a brand to life on social, join Brisbane Festival to lead social content, community & reporting to grow reach and engagement.

About Us

Queensland’s premier arts festival, Brisbane Festival lights up the city each September with extraordinary art, installations, and live performances from home and across the world. We are Boldy Brisbane – we reflect the diversity and unique voice of our river city. Our people make the impossible possible through passion, hard work, and care.

Position Summary

If you love bringing a brand to life on social, this role is for you. Equal parts creative and organised, you’ll lead Brisbane Festival’s day-to-day social execution for Brisbane’s favourite high-profile festival, working with an already highly engaged audience and a constant stream of standout content opportunities, from creating up-to-the-minute, behind the scenes video, channel planning and liaising with our external content contractors for content production through to community management and reporting, helping grow reach, engagement and audience connection at scale. Brisbane Festival reaches millions of people each year and you will be in the forefront of the conversation.

The Marketing Officer – Digital Lead works closely with the Marketing Manager to execute Brisbane Festival’s social strategy across all our platforms. This role owns the social content workflow (briefs, shoots, edits, approvals, scheduling and publishing) with support from the Marketing Manager, delivers weekly and post-campaign reporting, coordinates partner deliverables on social (collabs, tags, UGC and content inclusions), and manages day-to-day community management including an escalation pathway for issues and complaints. 

The role also provides administrative and reporting support and supports a program delegation.This is a fixed-term contract from April to the week ending 25 October. Salary is $65,000–$72,000 p.a. (pro-rated) plus superannuation, dependent on experience. The role will commence at 0.4 FTE for the first three weeks, increase to 0.6 FTE for one week, then move to full-time (1.0 FTE) until 11 October, before reducing to 0.6 FTE for a further two weeks to the week ending 25 October.

Roles and Responsibilities

With support from the Marketing Manager, the Marketing Officer – Content & Engagement will:

• Execute social strategy across platforms (platform plan, cadence, formats, creator approach and community management).
• Manage the social content workflow end-to-end: develop briefs; coordinate shoots; oversee edits; manage approvals; schedule and publish content.
• Deliver social reporting: weekly performance pulse plus post-campaign wrap (growth, engagement, reach, traffic, video completion and key learnings).
• Coordinate partner deliverables on social, including collabs, tags, UGC, content inclusions and reporting inputs.
• Manage day-to-day community management, including monitoring comments/DMs and maintaining an escalation pathway for issues and complaints.
• Provide administration support and assist with reporting requirements.
• Manage program delegation tasks as required, including liaison and communications support for allocated events.

Relevant Experience

Essential:

• Qualifications in marketing, communications, digital marketing or a related field (or equivalent experience).
• Two to four years’ experience in social media or digital content roles, ideally within events, arts or cultural organisations.
• Demonstrated experience using major social platforms day-to-day (publishing, scheduling, moderation and reporting) across Instagram, Facebook, TikTok, LinkedIn and YouTube. 
• Demonstrated experience executing platform plans and managing content calendars, cadence and formats across major social platforms.
• Strong content production coordination skills (briefing, creating and editing content, shoot management, editing coordination, approvals and publishing).
• Ability to complete basic content editing independently using common tools (e.g., CapCut, Adobe Express, Canva and/or native platform editing tools), including trimming, captions/subtitles, simple colour/sound adjustments and formatting for different aspect ratios.
• Excellent written communication skills for social copy, community management and response handling.
• Strong organisational skills and attention to detail, including workflow management, version control and deadlines.
• Experience measuring and reporting on social performance, including growth, engagement, reach, traffic and video completion.
• Confidence engaging with partners and stakeholders to deliver social inclusions (collabs, tagging, UGC and approvals).
• Ability to manage community interactions professionally, including escalation of issues and complaints.

Desirable:

• Experience working with creators or influencer/UGC approaches.
• Familiarity with paid social boosting and social-to-web conversion reporting (e.g., UTMs).
• Experience working within brand guidelines and tone of voice frameworks for large-scale public-facing brands.
• Familiarity with digital workplace tools, including Airtable and the Microsoft 365 suite (particularly SharePoint and Teams).