Director of Marketing & Destination Experience

Where creativity meets commercial impact, shape every audience moment - driving growth, revenue, and unforgettable experiences at every touchpoint.

Melbourne Recital Centre is a place where music creates connection, where artists and audiences meet, and where each visit has the potential to resonate long after the performance ends. As Melbourne’s Arts Precinct undergoes a landmark transformation, one that for the first time knits together the great cultural institutions of this city into a single connected destination, we have a powerful opportunity to further strengthen our place as a venue for extraordinary music, and as a destination that people actively seek out and return to.

The Director of Marketing & Destination Experience plays a pivotal role in realising this vision. This position sits at the intersection of creativity and commerciality, responsible for growing audiences, driving revenue, and shaping how MRC is experienced at every touchpoint. From first digital engagement to the moment a visitor walks through our doors, and long after they leave, this role defines how we are seen, how we are felt, and how we become a regular and cherished part of  people’s lives.

Reporting to the CEO and working closely with the Senior Leadership Team, the Director of Marketing & Destination Experience leads MRC’s marketing, audience development, ticketing, visitor experience, communications and media strategy – with full accountability or growing attendance, revenue, and MRC’s profile as a destination.

The role is responsible for strengthening MRC’s financial sustainability and strategically growing audiences and revenue streams.

This role carries four interconnected mandates:

• Drive revenue growth through marketing, ticket sales, and audience development across all MRC venues and touchpoints
• Own the visitor experience – from a patron’s first digital encounter with MRC through to arrival, welcome, and the moment they decide to return
• Build MRC’s public profile and media presence, ensuring MRC is visible, compelling, and sought-after
• Lead MRC’s destination strategy – elevating MRC’s presence and appeal within the transforming Arts Precinct, increasing foot traffic and dwell time, and positioning MRC as a venue that turns first-timers into regulars.

FURTHER INFORMATION

This process and search is led by REA arts + culture, specialists in executive search for creative industry leaders across Australia. As a candidate engaging with REA, we understand applying for roles can be both an exciting and vulnerable process. We pride ourselves on treating people with respect and discretion and will support you throughout the process.

Interested applicants are encouraged to contact REA arts + culture to obtain a copy of the key selection criteria and detailed Candidate Pack, and a confidential discussion about the role and their potential candidacy.

Contact

Vanessa Duscio, Managing Partner

Rebecca Wyles, Senior Associate

REA arts + culture

Visit: reaartsandculture.com

Email: [email protected]

Applications are due before 6pm, Wednesday 22 April, 2026.

Melbourne Recital Centre offers an inclusive workplace that promotes and values diversity. We welcome and encourage applications from people of all backgrounds, ages, religions, including Aboriginal and Torres Strait Islander Peoples, LGBTQIA+ people, those with disability, women and people with cultural or linguistically diverse background.

We embrace flexibility as a key principle to allow our people to manage the changing demands of work, personal and family life.

Location

The full-time position is based at 31 Sturt Street, Southbank.

Contract entitlements

Melbourne Recital Centre is offering an ongoing Full-Time Grade 7.1 contract, with a competitive salary package, 4 weeks annual leave.

Other relevant information

• The recommended applicant is required to undertake and maintain a Nationally Coordinated Criminal History Check (NCCHC), Working with Children Check (WWCC) and hold valid working rights.
• As a performing arts venue that operates 7 days a week, the position will involve irregular hours including evenings and weekends and considerable flexibility will be required.
• Melbourne Recital Centre is an Equal Opportunity Employer.
• Melbourne Recital Centre provides a smoke free environment.