Brand Coordinator

Ready to paint Brisbane Festival pink? As Brand Coordinator, you’ll bring Hex #FF32AA to life across print, digital and onsite.

About UsQueensland’s premier arts festival, Brisbane Festival lights up the city each September with extraordinary art, installations, and live performances from home and across the world. We are Boldy Brisbane – we reflect the diversity and unique voice of our river city. Our people make the impossible possible through passion, hard work, and care.

Position SummaryReady to paint the town pink? Hex: #FF32AA pink. The Brand Coordinator supports the Brand & Content Manager in delivering consistent, high-quality brand and marketing outputs across print, digital, and onsite signage. The role plays a key coordination function between marketing, design, digital, and external suppliers, ensuring workflows are efficient, budgets are tracked, and brand assets are delivered on time. With a strong focus on web content management, the Brand Coordinator oversees website maintenance, implements content updates, and manages web agency relationships, effectively delivering Brisbane Festival’s most impactful marketing channel on a day-to-day basis. The role also undertakes lower-complexity design tasks to free senior capacity, contributes directly to content management, digital execution, and reporting, and supports the Brand & Content Manager with campaign marketing for select productions within the Brisbane Festival program.

This is a six-month fixed-term contract from April to early October. Salary is $65,000–$72,000 p.a. (pro-rated) plus superannuation, dependent on experience. This is a fixed-term contract from 20 April to 9 October. The role will commence at 0.4 FTE from 20 April, then transition to full-time (1.0 FTE) from 18 May through to 9 October.

Roles and ResponsibilitiesWith support from the Brand & Content Manager, the Brand Coordinator will:

Administration

· Coordinate brand content and design workflows, including task briefing, trafficking, and delivery timelines.

· Maintain accurate records of design briefs, approvals, and project timelines. Marketing

· Support the Brand & Content Manager with campaign marketing for select program delegation.

· Coordinate the distribution of marketing collateral for outdoor, print, and digital activity.

· Assist with site signage, including preparing design briefs and supporting in-Festival onsite delivery.

· Provide in-Festival social media support, including scheduling, uploading, and publishing.

· Manage and maintain the brand asset library, ensuring assets are current, well-organised, and accessible.

Digital (Web)

· Manage and implement high-volume web page builds for program launch.

· Maintain ongoing website updates, including events, articles, competitions, and evergreen content.

· Support the execution and optimisation of SEO and SEM strategies in collaboration with the marketing and digital teams.

· Manage, monitor, and analyse website content and search campaigns, reporting on performance and optimisation opportunities.

· Manage relationships with the web agency to ensure timely delivery and optimisation of website content.

Design

· Undertake lower-complexity design tasks to support campaign delivery and free senior designer capacity, ensuring outputs align with brand guidelines.

Budgeting

· Raise and manage purchase orders in line with organisational processes.

· Support financial reconciliation related to brand marketing activities.

Reporting

· Weekly website and search campaign performance reporting.

· Assist with post-Festival partner reporting, including compiling assets, performance metrics, and campaign outcomes.

Relevant Experience

Essential:1. Bachelor’s degree in Marketing, Design/Creative Industries, or a related field.

2. Proficiency in Microsoft Office Suite and familiarity with digital marketing tools and platforms.

3. Solid understanding of brand systems, marketing workflows, and digital platforms.

4. Understanding of SEO, SEM, Google Analytics, and UX design best practices for web content.

5. Proficient in CMS platforms and content management, including creating, editing, and publishing online content.

6. Proficient in design tools such as Adobe Photoshop, Illustrator, and InDesign, Figma, or equivalent software.

7. Strong organisational and project coordination skills, with high attention to detail and ability to manage multiple deadlines.8. Familiarity with content workflows, including approvals and quality assurance processes.

9. Strong analytical skills, with the ability to interpret website and digital marketing data to inform decision-making.

10. Excellent communication and collaboration skills to work effectively across teams and with external suppliers.

11. Ability to work independently and as part of a team, with flexibility during peak Festival periods.

12. Passion for learning and staying up to date with the latest brand, marketing, and digital trends.

Desirable:1. Experience in the arts, festivals, or events industry.

2. Familiarity with digital workplace tools, including Airtable and the Microsoft 365 suite (particularly SharePoint and Teams).