Pooled funding and collaborative creative thinking resulted in Victoria’s Digital Creator Program, supporting a next gen of digital makers through expert-led YouTube workshops online.
Victoria’s Digital Creator Program – jointly funded through the Department of Jobs, Precincts and Regions, Creative Victoria, Film Victoria and the Victorian Music Development Office – is a great example of how creative thinking and collaboration can be responsive by arming a sector with upskilling opportunities through difficult times.
The Victorian Government has teamed up with YouTube and Changer Studios to develop a series of free virtual YouTube workshops, supporting the emergence of the next generation of Victorian digital creators.
Last year, in their inaugural roll out, Changer Studios delivered 13 workshops to 850 eager creators under the program. The Victorian Government initiative has understandably switched to online delivery this year, allowing more Victorians to participate in the highly popular workshops.
Ten interactive workshops had been scheduled to be held in Bairnsdale, Geelong, Bendigo and Melbourne between March and October. These have now moved online. The first of these was rolled out this week for content creators from East Gippsland, and was attended virtually by Film Victoria CEO Caroline Pitcher.
‘It has never been more important to look at ways to grow and innovate in the creative industries, particularly for the screen and music industries. These online events ensure that opportunities for skills development and connectivity amongst our digital community is open and accessible to all Victorian creators,’ said Pitcher.
Digital content capability is now recognised as an essential skill set for all businesses
The beginner YouTube workshops include topics such as ideation and content development; understanding YouTube algorithms, optimisation and success; and developing and innovating formats. A unique YouTube Creator Accelerator program is also offered, where workshops will elevate established creators and encourage a new generation of Victorian YouTube creators.
Minister for Creative Industries Martin Foley said: ‘Creating great content and understanding how to connect with and grow an online audience is vital. The Digital Creator Program is designed to give Victorian creatives the skills to do this well, expand their reach, and develop their businesses.’
Leading this week’s first workshop of 30 online participants was Changer Studios’ guest presenter Shad Brooks, a YouTuber from Moe with a 900,000-strong following. All workshops are designed to be led by short-form content experts focussed on teaching participants how to maximise their impact on YouTube.
Changer Studios Co-Founder Ant McCormack said the workshops focus on ‘creative entrepreneurship and revenue growth for both new and established digital content creators.’
Google Australia Public Policy Manager Michael Cooley added: 'Through these workshops, we hope to bring the next generation of YouTube creators together with experts who can help them forge successful careers, and provide them with the tools they need to make amazing content and build new audiences, both locally and internationally.'
‘Victoria is already home to some of YouTube’s most successful and diverse content creators and we’re looking forward to seeing who is next!’ said Cooley.
Visit Changer Studios for more information on Victoria’s Digital Creator Program.