Midsumma Festival invites artists, graphic creatives, illustrators, and designers of any level to enter a design concept that could become the primary visual and graphic identity of Midsumma Festival 2026. Entrants are invited to create the Poster and Program Guide front cover that captures the spirit of Midsumma Festival 2026 and expresses what the festival means to them.
Please respond to this brief by 12pm Friday 11 July 2025
For the comprehensive submission guidelines, please download Hero_Image_EOI_Midsumma Festival 2026.pdf
Enquiries: Please direct enquiries via email to marketing@midsumma.org.au.
Proposal Submissions: Submit via email to marketing@midsumma.org.au before 12pm Friday 11 July 2025. The subject line should read “HERO Image 2026 Cover Art Proposal” followed by your full name.
Budget: A commission fee of $3,000 (including production costs and artist’s fee) is available for the successful submission.
Midsumma Festival’s final approval to use any image, commissioned or otherwise, as the HERO image for Midsumma Festival each year remains at its discretion.
For more information about Midsumma Festival see About Midsumma or see Program Archives for guide covers from the previous festivals.
Midsumma Carnival: Sunday 18 January 2026
Midsumma Pride March: Sunday 1 February 2026
Victoria’s Pride Street Party: TBA
