Plus1 is a program to assist small-to-medium arts and cultural organisations develop their fundraising capability, attract private sector support, grow stronger and broader networks and build supportive partnerships.
The program pledges dollar-for-dollar matched funding of monies raised through a nominated fundraising campaign.
Successful organisations are able to leverage this pledge to help develop and secure support.
The type and scope of the campaign cause presented for Plus1 support is determined by the applicant.
The projects or activities that can be supported by Plus1 include but are not limited to:
- employment of artists or arts/culture workers (new contracts or continued employment of existing staff)
- core operational costs
- creating and presenting new works. E.g. artist’s fees, creative development, production, marketing and touring costs
- program initiatives. E.g. education programs and/or scholarship opportunities
- employment of new staff. E.g. an artistic director, business development manager, or fundraising and marketing staff
- fundraising support. E.g. campaign expenses, customer relationship management, and IT software and hardware
- capital works or building upgrades.
Plus1 campaigns should have a long-lasting impact on supported organisations, with benefits to the organisation beyond the funding period. Typical impacts include:
- new donors contributing to the organisation
- increased investment from existing donors
- acquisition of new skills through the undertaking of the fundraising campaign.
