Playing Australia Audience Development Multi-Year Investment Program 2026-2028

Playing Australia Audience Development is the Multi-Year Investment program for 2026-2028.  It will focus on audience development in regional and remote communities aligned with national touring activity.

This program responds directly to an identified need from the touring sector to pilot new ways of collaborating. It will support targeted sector-led strategies for audience development and engagement which could include consortia models, which has been identified as a key opportunity.

This is a competitive program supporting a minimum of three projects. Applicants may apply for up to $300,000 per year, to support two or three years of activity. The program will facilitate audience development and engagement activities, which may be driven by producers, tour coordinators, presenters, community or other relevant sector organisations.

Only legally constituted organisations will be eligible to apply. A consortium of organisations may apply, but the application must be submitted and contracted through one lead member of the consortium.

For more information, visit Creative Australia

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