Quick Overview

• Budget: $12,000 (ex GST) for final commissioned artist
• Shortlisting Fee: $1,000 (ex GST) for three finalists
• Location: Moorabool Street median, between Malop St and Ryrie St
• Artwork Area: 232.68 m² across two sites
• Material: Decorative bonded aggregate (CST) using natural or recycled materials
• Colours: Any shade from the AS2700 colour chart

Why This Site Is Special

Moorabool Street is a lively connector — historically the heartbeat of central Geelong and now home to the bustling Geelong City Market, drawing around 6,000 visitors every Saturday. As part of a UNESCO City of Design, this project contributes to the city’s creative identity and adds colour, character, and storytelling to a public space thousands of people move through every week.

Your design should enhance the site, respond to its history, and feel at home among the movement, energy, and activity of central Geelong. Keep in mind: the surface installer will need to execute your pattern — so think bold, simple and achievable.

Creative Directions

Feel free to explore themes such as:

• The former wetlands that once occupied the market site
• Indigenous flora and fauna (require Wadawurrung approval)
• Moorabool Street as a meeting place across time
• The evolution of the street and city
• Food, creativity, community and the vibe of the Geelong City Market

EOI Process