It’s the weekend. I’m at a festival searching for my friend. Physically we’re in different states. Virtually, I’m standing at a stage waiting for Greta Ray to come on, messaging strangers in a chat room asking if anyone’s seen an avatar wearing a spacesuit named Andrea.
Now in 2021, we have a better understanding of audience expectations of ‘liveness’ that is not dependent on ‘in person.’ As a result, we’re seeing music organisations turn to AR, XR and VR to enhance the event streaming experience.
