Over 50 pages of art – each for $100

The catch? All artists are anonymous, so you could be getting a rare gem or supporting emerging talent.
A sample of what’s available at the Incognito Art Show 2024. Image: Screenshot of Incognito Art Show website. Eight different A5 sized artworks lined up on a webpage, including a painting of a happy dog, a portrait, a landscape of Uluṟu, a red chess piece, and a collage.

How does a famous name affect our appreciation of an artwork? What if a painting is stripped of all its labels and the only measurement of “worthiness” is your own?

The annual Incognito Art Show does just that, offering contemporary art pieces each priced at $100 with the artists remaining completely anonymous. Only once an artwork is bought will the artist’s name be revealed to the buyer.

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Celina Lei is an arts writer and editor at ArtsHub. She acquired her M.A in Art, Law and Business in New York with a B.A. in Art History and Philosophy from the University of Melbourne. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. She took part in drafting NAVA’s revised Code of Practice - Art Fairs and was the project manager of ArtsHub’s diverse writers initiative, Amplify Collective. Celina is based in Naarm/Melbourne and was most recently engaged in consultation for the Emerging Writers’ Festival and ArtsGen. Instagram @lleizy_