ARTS HUB UK — Marketers offer clients a multitude of services, including how to work out a company’s brand personality. This involves busy executives brainstorming to come up with a description of the kind of person the company, if it were a flesh and blood human being, is or would aspire to become.
Now try to imagine what the Government’s brand personality might be. If you’re stuck for ideas (and I’m sure you’re not!) how about this one for starters: enjoys kicking people when they’re down.
