Creatives: try the Know, Like, Trust framework for success

When building work contacts, why not try an approach that champions both strategy and humanity?
Don't be the world's best-kept secret. Image: Shutterstock.

Sales and marketing. Two cringe-inducing words for most creatives. 

While it would be magic to exist in a world where simply being awesome at our craft was enough, this – in reality – is unlikely to be the case. 

As a result, we do need to spend some time considering sales and marketing as it applies to our specific vocation. Fortunately, we can make this task less of a chore if we look at it through the well-worn Know, Like, Trust framework. The KLT framework can even help us uncover (and then double-down on) our unique strengths and opportunities. 

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Tahlia Norrish (@tahlianorrish) is an Aussie actor and writer currently based between Sydney and London. After graduating from both The Liverpool Institute for Performing Arts (Acting & Musical Theatre) and Rose Bruford College (BA (Hons) Acting), Tahlia stepped up as Head Coach at The Actor’s Dojo – an online platform pioneering actor empowerment through mindset and strategy training.