Sales and marketing. Two cringe-inducing words for most creatives.
When paired with effective branding, we can set ourselves up for exponential growth. And maybe, eventually, never have to worry about sales and marketing again.
The domain in which this initial introduction occurs will depend on who our clients are and where they spend their time. For some, this could be in-person at industry events and conferences. For others, this might be online via LinkedIn or other social media channels. The arena is irrelevant provided we answer the two questions above.
