Art fairs are the new black

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Tamara Winikoff

Arts fairs are clawing back online audiences both as audiences and buyers.

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Following the blow dealt by the global financial crisis in 2008, the art market has been slowly in recovery but is undergoing significant shifts. Many commercial galleries have closed, but new models for selling have emerged. Like biennales, art fairs are proliferating around the world. They are the emergent key marketplace for showcasing artwork for sale and diversifying the collector base. Sydney has just had a spate of simultaneous art fairs but all very different from one another. In their wake, it is good to reflect on the variety of models they offered.

About the author

Tamara Winikoff OAM is Executive Director of the National Association for the Visual Arts (NAVA).