Marketing Coordinator (Full-Time)

The Marketing Coordinator is responsible for the development and delivery of key project and company marketing campaigns, collateral and content.

Performing Lines (PL) is seeking a full-time Marketing Coordinator who will work closely with the Senior Marketing Manager on the development and delivery of marketing campaigns, collateral and content creation for key Performing Lines projects and general company marketing.

The successful applicant will have demonstrated experience in delivering marketing and communication campaigns and strategies, including digital marketing, an ability to collaborate and think creatively, excellent written and verbal communication skills, impeccable attention to detail, and demonstrated ability to manage competing deadlines.

The role is full-time with standard contact hours. As the role works across all projects, initiatives and events nationally, the role could be based in any of PL’s offices in Sydney/Warrane, Melbourne/Naarm, Hobart/Nipaluna or Perth/Boorloo. From time-to-time the role will require work outside of regular office hours. This is a two-year fixed-term contract with a target start date of November 2025. Contract extension or permanent employment will be subject to funding, performance and organisational needs.

PL supports flexible working practices and infrastructure, including hybrid working arrangements, to promote work-life balance and to meet the diverse and unique needs of each employee.  We embrace difference and seek to foster inclusivity and representation in the art that we create, the audiences we attract and the staff we engage. We recognise the value of diverse experience, perspectives and practice, and acknowledge these experiences as a specialist expertise. All applicants are invited to speak to their lived experience and networks as part of their application.

First Nations applicants and those from communities typically under-represented within our sector are strongly encouraged to apply.

Company Overview

Performing Lines produces the work of independent artists across Australia, from concept to premiere and beyond. We champion this sector as a powerful force of contemporary cultural expression, demonstrating the value of artist-led practice. We share this work with others through collaboration, mobility, and reciprocity, bringing people together in a collective quest to make deeper sense of our world.

For more than four decades, we have collaborated with arts companies, presenters and supporters to take some of Australia’s most exciting and diverse contemporary arts experiences to audiences around Australia and the world.

We are committed to achieving industry best practice in all that we do, whether that is supporting artists to develop new work; producing and touring shows; community engagement programs; or supporting artists and the broader arts sector through skills and capacity building initiatives.

In everything we do, we acknowledge that we live on Aboriginal land and constantly learn from the wisdom of First Peoples. Where we are and the history that precedes us informs how we work and how we move forward.  

We value:

• Respect for First Nations cultures and ancient wisdom
• Freedom of expression and independent thought
• Equity and the value of diverse experience, perspectives, and practice
• Respectful and ethical collaboration with all partners
• Accountability to future generations

For further information, please visit our website www.performinglines.org.au 

How to apply

If you believe you’re the right fit for the role, please send your application by email to  administration@performinglines.org.au by midnight on Sunday 28 September 2025.

Applications should include:

• a short covering letter addressing the skills and experience required for this role, as outlined in the job description on following pages; and
• a 1 – 2-page summary resume including two referees.

Or

A video application that addresses the skills and experience required for this role and outlines your professional experience / work history including the title, duration and respective organisation of your appointments and contact details for two referees.

Should this application process or engagement structure be inaccessible for you, we encourage you to be in contact so that we can discuss and explore more accessible alternatives. 

For more information or to discuss please contact Senior Marketing Manager, Kar Chalmers kar@performinglines.org.au or Interim General Manager, Suzanne Daley suzanne@performinglines.org.au

Position Description

Job Title: Marketing Coordinator 

Job Type: Full-Time

Reports To (Position): Senior Marketing Manger

Position is Shared: No

Salary Band: $75,000

Date Created or Revised: September 2025

Position Description: 

Reporting to the Senior Marketing Manager, the Marketing Coordinator is responsible for the development and delivery of key project marketing campaigns, collateral and content, and for contributing to company marketing, communications and brand activities. 

Key Responsibilities:

• Working closely with the Senior Marketing Manager and state-based producing teams, the Marketing Coordinator will collaborate on the design and personally deliver marketing strategies and campaigns for Performing Lines projects and initiatives, with tasks including: 
  • Devise and create marketing kits, pitch documents and presentation packs for productions and tours
  • Draft media releases  
  • Develop digital marketing campaigns
  • Create content and collateral for different target audiences
  • Oversee design, print and distribution of promotional materials  
  • Coordinate promotional and documentation photography and videography, including development of creative briefs, working with artists and PL producers  
  • Manage media and publicity requests working within production schedules 
  • Contribute to audience and community engagement plans  
  • Liaise with artists and presenters regarding bespoke marketing requirements 
  • Manage approvals of public facing marketing materials created by presenters, including venues and festivals  
  • Ensure consistency, visibility and elevation of PL branding across all projects
  • Ensure partner, funder and donor acknowledgments are accurately and appropriately represented across all relevant channels
  • In consultation with producing teams, manage bespoke stakeholder invitation lists and invites for each presentation / development / tour
  • Coordinate company submissions to Performing Arts Markets, awards etc. as required
• Working closely with the Senior Marketing Manager contributes to general company marketing tools and channels including:
  • Proactively updating the company website to ensure information online is up-to-date and speaks to target audience/s
  • Contributing to comms schedule including (but limited to) social media planning, content creation and scheduling of posts
  • Contributing to e-news planning, development of content and building of e-newsletters
  • Supporting with the management of general media requests as required
  • Coordinating the design and production of company marketing collateral to support fundraising campaigns, market development or general brand promotion
  • Support on stakeholder events and contributing to communications planning and brand alignment of those events
• Deliver activity within marketing budgets as required by the Senior Marketing Manager  
• Contribute to funding and grant applications and acquittals through creation of support material, provision of marketing and communications plans and other support as requested by the producing teams. 
• Develop and maintain strong relationships with external stakeholders of the company including artists and companies, presenters and commissioning partners, funding organisations, media, suppliers, sponsors and donors.
• Maintain strong knowledge of news and events, industry standards and marketing trends in the performing arts sector

Skills Required:

• Demonstrated experience in delivering marketing and communication campaigns and strategies, including digital marketing
• Ability to collaborate and think creatively to develop and deliver marketing campaigns
• Ability to collaborate with artists and producers to create impactful content / collateral
• Experience proofreading and editing, with very strong attention to detail 
• Excellent written and verbal communication skills, with an ability to adapt communication style / tone to different target audiences.
• Ability to multitask in a fast-paced environment, skilled with prioritizing and managing competing deadlines 
• Experience using marketing software such Campaign Monitor, Survey Monkey, WordPress, and Adobe Creative Suite
• Experience managing social media platforms such as Facebook, Instagram, LinkedIn and others as required
• Computer efficiency – MS Office, Sharepoint, Excel, Word, PowerPoint and Outlook, AirTable and Dropbox 

Education & Prior Work Experience:

Essential

• 3+ years previous experience working in a marketing or communications role

Desirable

• Experience in the performing arts
• Basic design skills – InDesign, Photoshop. Illustrator

Direct Reports:

• None

Key Relationships:

Internal:

• Executive Producer
• General Manager
• Senior Marketing Manager
• Development Manager
• Senior Producers
• Producers
• Finance Manager
• Accounts Coordinator
• Administrator

External:

• Artists and Companies
• Presenting and Commissioning Partners
• Funding organisations
• Donors and sponsors
• Suppliers
• Media
• Agents and Artist Management
• Industry peak bodies