Journalist Jenny Valentish’s most recent book is The Introvert’s Guide to Leaving the House, so she knows well how living in the era of the personal brand can be a challenge for writers. In this workshop, with exercises designed to spark real-world results, Jenny will cover:
- What publishers want from authors in terms of self-promotion.
- What kind of promotion authors can expect from publishers.
- Exemplars: authors using social media in really smart ways.
- A section on media training, including creating safe boundaries once you’ve put something personal out into the world.
- Which kinds of posts don’t get much engagement and which do (with lots of imaginative examples).
- Switching up your content from static to dynamic.
- Creating an alter ego and cohesive-looking brand.
- Avoiding spamming in favour of creating an engaged community.
- Using Canva for design.
- How to edit reels and other kinds of videos.
- Public speaking tricks and ways to overcome nerves.
Expected Learning Outcomes
In this seminar, participants will:
- Finding a cohesive style to use on social media that suits you
- Feeling more comfortable with public speaking
- Understanding what publishers and media expect of you
Participant Requirements
This seminar takes place on Zoom. You will need a secure internet connection and confidence using basic computer software to take part in this seminar. Participants will also need something to write on – there will be exercises.
If you have any questions, please contact us.
You will receive a link to join the Zoom seminar the week of the seminar. Read our FAQs>
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