This workshop will introduce you to the world of copywriting. You’ll build your knowledge and develop a new vocabulary. It will improve your persuasive writing and may even give you the confidence to apply for copywriting jobs or get copywriting work. You’ll learn about the different types of copywriting, the fundamental methods of strategic thinking, and the grammatical rules and tools that help to persuade others. It’ll be fun, practical and full of useful information you can apply in your daily work. It doesn’t matter if you’re a newbie, a working copywriter, or just want to improve your writing skills, everyone has something new to learn in this introduction to copywriting.
Bring pen and paper, or a fully charged device, to join in the writing exercises.
You Will Learn:
- The different types of copywriting
- How to frame a copywriting problem into a brief
- How to write compelling headlines
- How to distill complex information simply and clearly.
- How to use grammar and voice to persuade
About the Tutor:
Tait Ischia is a copywriter, content strategist, and content experience designer. When he started out, he wrote radio, print, and TV ads. Now he plans, writes, and manages large website projects for big organisations with complex needs. He’s worked for gigantic multinationals, small businesses, arts organisations, ad agencies, start-ups, and the government. He’s also aware that most biographies tell you little about a person; this one is no exception.
For more information, visit writersvictoria.org.au
