This introductory workshop has been designed for communications and engagement professionals who want to harness data to create engaging content, but do not have a background in statistics.
Participants will learn how to effectively pair the right storyline, with the right chart, graph, or infographic. Participants will also be empowered to participate more proactively in discussions with data and design colleagues, and clients, about best practice data-driven storytelling.
Meet our facilitator
Cameron Pegg
Content & Storytelling Strategist
Cameron is a leading content strategist who is a passionate advocate for better corporate storytelling. As a journalist, he writes features for The Australian and The Saturday Paper, and previously hosted a regular segment on ABC Radio Queensland. Cameron has created a suite of content and writing courses for the QUT Executive Education program, and is a founding editorial board member of the Journal of Education Advancement and Marketing (UK).
Learning Outcomes
SESSION ONE – 22 JANUARY
- A (very) short history of data visualisation
- Key figures in data visualisation
- Important terms and definitions
- Telling stories about time
- Understanding networks, flows, and relationships
- Devising creative and engaging maps
SESSION TWO – 23 JANUARY
- Unpacking processes
- Making compelling comparisons
- Exploring composition
- Telling better brand stories
- Data visualisation accessibility issues
- Formatting dos and don’ts
- Tying it all together – devising data-rich content for your next campaign or project
ABOUT CPRA
We support communicators.
At CPRA, our mission is to empower communication and public relations professionals through education, networking, and a commitment to ethical practices. We aim to elevate the profession by providing our members with resources, opportunities for professional growth, and a vibrant community of peers. Our focus is on nurturing talent, advocating for the significance of our industry, and contributing to the success of our members in an ever-evolving landscape.
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