Building a Better, More Profitable Freelance Editing Business
- Positioning: What kind of client are you best positioned to help? Where do you have special experience or expertise? At what stage of the process are you most helpful to others?
- Packaging: Once you know who you’re trying to help, you can land more work by creating standardized packages to meet those needs. When potential clients see tangibly what you offer, they will be more likely to trust you and inquire about your services.
- Pricing: Pricing is not just about figuring out an agreeable hourly rate, nor is it about attracting the highest number of clients you can handle. Pricing plays an important role in attracting the right client, and it’s also critical for efficiency.
For better or worse, the current marketplace is overrun by mediocre and poor editors. That’s partly because the growth of self-publishing has increased the number of people who are putting out their shingle. There isn’t any formal accreditation process for freelance editors, so anyone can call themselves one, and many set up shop with little experience or qualifications. This means it can take time to distinguish yourself from the many types of help available. This class will help and covers:
- The difference between a valuable, meaningful position in the market and a mediocre one
- Questions to ask yourself to find your best position in the market
- How to focus your services on a specific audience or group
- How to encourage potential clients to reach out
- Why it’s so important to turn away some clients
- How packages can encourage a more profitable business
- The great importance of copywriting and what it needs to accomplish
- Why hourly fees or per-word fees are often to your detriment and undercut profitability
- How to have the money conversation with confidence
- How to attract more potential clients to your business by building your platform
Presenter – Jane Friedman
Jane Friedman has spent her entire career in the book publishing industry, with a focus on author education and trend reporting. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry. Her latest book is The Business of Being a Writer, Second Edition (University of Chicago Press), which received a starred review from Library Journal.
Since 2001, Jane has reached thousands of publishing professionals through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, the Los Angeles Review of Books Publishing Workshop, Frankfurt Book Fair, the Romance Writers of Australia conference, the Australian Society of Authors, and numerous MFA programs. She has also advised and served multiple organizations, including Writer’s Digest, The Chicago Manual of Style, The Authors Guild, and the Editorial Freelancers Association.
Cost: IPEd members & affiliate organisations AUD40 , IPEd student members AUD20; non-members AUD50
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