Bachelor of Arts (Digital Media)

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Take the digital media world by storm

From the mobile phone to the game console, digital technology has revolutionised the way we communicate, learn and play. It’s an area of the economy that’s growing in importance and one which is predicted to see job growth into the foreseeable future. The University of Canberra’s Bachelor of Arts (Digital Media) is a specialist course that focuses on the essential practical knowledge needed to create complex interactive media.

You’ll gain up-to-date skills using industry-standard technologies in virtual and augmented reality, digital photography, digital audio, interactive fiction, video and animation to create digital media stories and experiences for the 21st century. You’ll graduate with the expertise needed to find work in this flourishing creative industry and, more importantly, the knowledge that you can adapt to whatever the future holds.

Study a Bachelor of Arts (Digital Media) at UC and you will:

• identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context
• systematically and critically analyse digital and interactive media works and production processes, and efficiently communicate your evaluation
• create advanced digital media artefacts and systems which combine multiple media forms using advanced technical skills and knowledge
• discuss the concepts, theories and knowledge related to digital and interactive media and apply this knowledge to improve technical production processes
• work effectively in production environments which mirror those found in digital and interactive media workplaces.

Work Integrated Learning

Work Integrated Learning is at the very centre of the Bachelor of Arts (Digital Media). You’ll learn from industry-active professionals and world-class scholars and will work and study in real-world situations through project work, internships, professional experience and mentorships.

You’ll complete units designed to help you develop the professional skills essential for employment in the creative industries, and will have the opportunity to participate in international work and study experiences as part of your degree. Previous digital media students have undertaken internships across a range of different organisations in the public, private and not-for-profit sectors, including 372 Digital, the Australian Paralympics Committee, National Farmers’ Federation, Rowdy Digital, Vizeum Australia, Woodlands and Wetlands Trust and Cre8ive design agency.

Career opportunities

• Digital media manager
• Game designer
• Special effects designer
• Digital media producer
• Animator
• Videographer
• Digital media adviser
• Digital media designer
• Motion graphics designer
• Digital media strategist
• Mobile developer
• Game artist
• Communications manager
• Multimedia artist
• Digital media sales manager
• Digital photographer
• Digital media artist
• Virtual and augmented reality designer
• Sound designer
• Independent digital media specialist

Course-specific information

Standard entry to this course is by selection rank, but a portfolio entry is also possible.

High-achieving students may be eligible for enrolment in the Bachelor of Arts and Design (Honours).