Recent research shows that the risk of future lockdowns and cancellations continues to inhibit audience attendance rates across Australia. Despite this, audiences remain committed to engaging with art and culture and are confident the vaccination roll-out will be successful in helping things return.
Palmer Williams was speaking at this week’s Recovery Roadmap Webinar, co-presented by ArtsHub and Creative Victoria. Discussing the latest results of the Audience Outlook Monitor, Palmer Williams highlighted the key trends in audiences’ thoughts, expectations and concerns during the pandemic so far.