Understanding pandemic audiences: latest data

Co-presented with Creative Victoria, the Recovery Roadmap Webinars explore some of the most urgent topics facing arts organisations today.
Patternmakers’ Tandi Palmer Williams

Recent research shows that the risk of future lockdowns and cancellations continues to inhibit audience attendance rates across Australia. Despite this, audiences remain committed to engaging with art and culture and are confident the vaccination roll-out will be successful in helping things return.

Palmer Williams was speaking at this week’s Recovery Roadmap Webinar, co-presented by ArtsHub and Creative Victoria. Discussing the latest results of the Audience Outlook Monitor, Palmer Williams highlighted the key trends in audiences’ thoughts, expectations and concerns during the pandemic so far.

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Giselle Bueti has written for publications such as The Advertiser, The Adelaide Review, RIP IT UP, BMA magazine and Yewth Mag. Previously, Giselle worked as Arts Editor for The AU Review and Content Growth Editor at ArtsHub. She is based in Melbourne, Victoria.