Trends and Analysis
Crowdfunding acquisitions: the next fundraising trend
Our museums use social media to stimulate audiences, so why not use technologyās reach to grow their collections?
Corporate sponsorship: vanity or sanity?
Disruption is the new mantra. We look at how cultural organisations can use it to accelerate brand alignment with sponsors…
Culture is a key to China trade
China will not do business with countries that don't also offer both cultural and political relationships.
Building your audience with new apps
'appy audiences are engaged audiences. New and innovative apps are appearing to help generate buzz and expand audience reach.
Budget 2015: What the AusCo cuts mean for you
The principles of independent arts funding are under threat as the Budget foreshadows the greatest shake up since the Australia…
Creative industries are an increasing chunk of our economy
Copyright industries now create more economic activity than manufacturing or health services in Australia.
Young creatives are better off
New research reveals design and creative workers are more positive about their careers ā even if they do have a…
Inspirational conference returns for arts professionals
Last year's inaugural ArtsHub conference was so successful, subscribers have demanded a regular event.
How to generate return audiences
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Arts organisations behind the times in marketing
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses…